But, as good as they are, they can never give an overall sense of how a digital product works. Present User DemosĮverybody loves a set of super-slick UI mockups. Rather than provide just a bulleted list of actions in your next tutorial, why not offer bitesized snapshots of the process itself? See the second section of this piece, for example. An animated GIF is a nice way of enhancing that experience, as it can more dynamically showcase how the product works, or give the customer a sense of journey in an unexpected way. Equally, a graph or diagram can lack impact if there’s no big reveal. Meme-Free Ways to Use GIFs Enhance Illustrations or DiagramsĬonveying the intricacies of how something works can sometimes be difficult with static visuals. So, what are GIFs good for, besides making your Twitter followers cackle or lighting up a dull email chain? Whether hilarious, cool, or informative, gifs are the perfect bite-sized file format for sharing online. And, they have the potential to be flung far and wide. They’re widely supported on all major platforms. The small bitmaps take up next to no space in comparison to their high-fidelity counterparts, such as JPGs or PNGs. In fact, long before the stratospheric rise of memes, GIFs were used for many other business and marketing purposes-and still can be. When Steve Wilhite invented the Graphic Interchange Format, or GIF, I’m pretty certain he never expected it to become such an iconic part of pop culture.īut, GIFs are good for more than viral memes. But, they’re also a useful, low-lift design tool. Sure, GIFs are best known for their meme potential.
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