Re-imagine a traditional article visually, like this smart infographic from the Newspaper Association of America about why millennials still want newspapers. The visualized article: An interesting format to tell a story, letting readers follow the flow in visual form.In place of spreadsheets or voluminous reports, a pithy summary infographic can make an immediate impact. Numbers and stats: The ever-popular figure-driven infographic, which focuses on numerical data, percentages, or survey responses.There are two more types of infographics we’d like to add to the list. Evolution: Offer “food for thought” content that establishes authority, fosters debate – or helps you get more life out of existing content.Compare / contrast: Provide education or stimulate discussion with comparative infographics (for example “Mac vs.Educational resource: Create goodwill and sticky experiences with “how-to” resources and guides that may offer steps, diagrams, or do’s and don’ts.The “state of” an industry/trend/idea: Share updates, celebrate milestones, paint a picture of change, show relationships, or set up calls to action.Using infographics – presenting information, telling a storyĬontent marketing expert Joe Chernov praises the power of infographics in an era of “too much information and too little time.” 3 Chernov recommends that communicators choose from four core types of infographics to help simplify the complex – as he discusses in a brief video. The complex infographics we routinely see today often use them as components – much like a complex molecule is made up of a number of chemical elements. ![]() On their own, each one of these familiar building blocks could be considered a simple infographic. using graphics to make sense of large amounts of data or information, especially in science and academics. Data visualization is the study of visual representation of data – i.e.Information design is the practice of presenting information to foster understanding, often taught in graphic design courses.They present complex information quickly and clearly – and often, tell a story. Infographics, literally information plus graphics, are visual representations of information, data, or knowledge.These terms can be considered to have slightly different shades of meaning: 1 The terms infographics, information design, and data visualization are loosely defined and generally refer to the same thing: information presented in a graphical form. Infographics are only as effective as the data, design, and story put into them. This paper is a field guide to the fundamentals of infographics, the different ways they can be used, common mistakes to avoid, and keys to success. They are only as effective as the data, design, and story put into them. However, we see infographics as a tool that can be used well or used poorly. ![]() There’s a widespread need for information nuggets that are insightful, easy to grasp and share, and suited to our fast-moving digital world.Ĭritics and trend-watchers talk about “infographics fatigue,” arguing that the trend is dead and no longer of value. The basic technique is nothing new – maps, charts, and graphs have long been used to visually capture information in media, for everything from weather forecasts and transit diagrams, to features in newspapers like USA Today.īut information overload and the proliferation of simple design tools make now an especially fertile time for infographics. It’s the perfect combination of journalism, data analysis, and digital arts.When you only have a few short moments to capture someone’s attention, try an infographic. Generic styling (It’s still design, and a default bar chart will be very easy to ignore).Ī good infographic has a great layout, well considered colors, and a visual style. Irrelevant Data – (Is this data important to your target audience? If it isn’t it will simply add confusion.)Ĥ. Inaccurate Data (relationships between variables should reflect the numbers correctly).ģ. Text Overload (too much text kills any info graphic, no matter have well designed it is).Ģ. Good data visualization is not the same as designing posters or flyers, and the data needs to take precedence over the design.ġ. ![]() Understanding what you shouldn’t do will help, as you’ll see in the examples of designers who manage to confuse and frustrate the viewers. ![]() Infographics created by clueless or inexperienced designers are often put together purely as link bait, with no meaningful content or worse - content that “lies.” Its not an easy thing to do as it requires a designer to understand the data first, then visualize the way to display it for others. INFOGRAPHICS: The Good and The Bad from Didit MarketingĪpril 24, 2015: The purpose of infographics is to visualize data, to communicate information clearly and effectively.
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